House of BTS, a BTS pop-up store, is planned to open on October 18 and continue its operations until next year January 5 in Gangnam. According to press release, House of BTS is an upgraded version of the “Love Yourself: Speak Yourself” tour pop-up stores that had launched in the cities of Los Angeles, Chicago, New York, London, and Paris.
The store will occupy floors B1 to 3F, showcasing a huge selection of all things BTS. The main attractions of the building is the Show Room displaying BTS contents, including music videos, and the official merchandise store selling wide range of products.
The pop-up store’s theme color is pink, matching the color scheme from BTS’ song “Boy With Luv” from the album “Map of the Soul: Persona.”